Then visitors have a sense of how close, or far, you are to them. Visitors will begin to feel they know you. To avoid bragging or appearing pushy steer clear of hype.
A husband and wife whose business was selling camping supplies used their About Us page to describe their love of the outdoors. If your company participates in charitable endeavors, use your About Us page to tell customers about your good works.
Here are some examples: Do you want more subscribers? Instead, Eight Hour Day showcases the people behind the company and humanizes its brand.
Bulldog Skincare Doomtree Building a website is, in many ways, an exercise of willpower. One of my clients owns a bakery franchise. How can you convince men to delve into skincare? Get creative and have some fun. One of the easiest ways to begin building trust? A friendly tone will make you more likable.
This is a great experiment to try with your social media connections on sites like Facebook and LinkedIn. Now make sure your About Us page includes all those points. To avoid bragging or appearing pushy steer clear of hype.
You can show them where you started, how far you have come, and everything your business has accomplished along the way.
Gummisig Gummisig is a freelance web designer who likes to talk about himself in the third person. Another client, a manufacturer of plastic containers used to deliver fresh water to people in crisis, was instrumental in rescue efforts in Haiti after the earthquake in Their goal is to break the cycle of extreme poverty by empowering local artisans in Thailand to earn a stable income.
Pictures though, grab their attention, adding color to your page and often making a bigger impression than any copy ever could, although it pains me to admit that. Stuffy, formal copy can be dull.
Then give them a quick pop quiz. And it makes you approachable. That story is revealed on her About Us page. The team reads all your comments and is ready to turn your thoughts into their command.
Can you see how mentioning corporate missions like these will help visitors to know your company and want to do business with you? It skips the business babble. If your water heater will save on energy costs and will also last longer than its nearest competitor, bolster your claims with specifics.
On his About Us page, we wrote about his love for flying, which was second only to his passion for gourmet cooking. If your water heater will save on energy costs and will also last longer than its nearest competitor, bolster your claims with specifics. Your About Us page should include your social media links, so customers can connect with you on Twitter, Facebook, Instagram and more.
Their goal is to break the cycle of extreme poverty by empowering local artisans in Thailand to earn a stable income. State your professional credentials and unique skills on your About Us page. Another client, a manufacturer of plastic containers used to deliver fresh water to people in crisis, was instrumental in rescue efforts in Haiti after the earthquake in Girlboss empowers them by providing the tools and connections they need to own their futures.
Each member is portrayed by a minimalist caricature that is defined by one obvious trait. You can show them where you started, how far you have come, and everything your business has accomplished along the way.
Many people skim text, pausing just long enough to get the gist and determine its relevance to their needs.A small business' ‘About Us’ page is often your first chance to make an impression: here are six tips on how to get yours right.
Don't bore us – get to the chorus! (Berry Gordy) About us pages have been around since the dawn of the Web, which can mean they get taken for granted.
For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It's a shame because analytics often shows the page as one of the most frequented on any website. According to the website E-commerce for Small Business, you should write your About Us page from a “storytelling perspective rather than using bullet points or a resume-style.
Storytelling helps add context to the goals and mission of your online store, and makes the copy more enjoyable and interesting to read.”. Aug 31, · The main purpose of your About Us page is to give visitors a glimpse into the identity of either a person or business.
As users discover your brand, they need to Author: Alexander Kesler. How to Write a Killer “About Us” Page Your About Us page is a good place to include your email sign-up form.
After your visitors have read all about you, let’s hope they like you and want to keep hearing from you. Don’t be afraid to show your personality on your About Us page.
For the right business, even a little humor could be. Whether you don’t like writing about yourself, you’re not sure what goes there or because the whole thing just makes you feel plain awkward, writing the business About Us page is a task that intimidates many small business owners.
You think you know what you want to say, but then you get to that.Download